Hertz- Logo Redesign and Corporate Identity

These are some of my works from my Corporate Identity class. We had to design a series of marks from a given list of companies, then select/refine the best mark (Hertz car rental) and create an extended brand identity and design promotional materials using the mark.

I explored several concepts for the selected companies. I shared them with my fellow design students and our faculty during our critique sessions. We saw potential in the round Hertz logo. This logo was inspired from the markings on the manual gear stick.

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